Global marketplace

Selling on Shopify

Run a Shopify store — own-brand selling, payments, and label printing.

Shopify lets you run your own branded storefront instead of selling only on marketplaces. You control the customer relationship, the checkout, and the data — but you also own fulfillment, including printing and cropping shipping labels from whichever carrier you use.

This hub covers Shopify store setup essentials and how the same browser-based label tooling helps once you start self-shipping orders.

How to start selling on Shopify

1Set up your storePick a theme, add products, and configure your domain.
2Configure paymentsConnect Razorpay, Stripe, or PayPal depending on your market.
3Set shipping ratesUse weight or zone-based rates that protect margin.
4Fulfil and labelGenerate carrier labels, crop to your printer size, and dispatch.
5Drive trafficOwn-store selling needs marketing — SEO, ads, and email.

Good to know

You own fulfillment on Shopify, so a clean label and pack workflow matters from day one.
A courier aggregator can give negotiated rates without marketplace volume minimums.

Shopify guides

Shipping AutomationShipping Automation for Small Sellers: What to Automate First Thermal PrintingThermal vs Laser Shipping Labels: Which Should You Use in 2026?eCommerce FulfillmentPrivacy and Security of Shipping Data: What Sellers Should Know

Shopify seller FAQ

Is Shopify good for Indian sellers?

Yes, especially for own-brand D2C selling. You will handle fulfillment and marketing yourself.

Can I crop Shopify carrier labels?

Yes — drop the carrier PDF into the cropper to size it for your thermal printer.