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Selling on Walmart Marketplace

Sell on Walmart Marketplace — US onboarding, fees, and fulfillment.

Crop Walmart Marketplace labels free

Walmart Marketplace is a major US selling channel with growing third-party seller demand and no monthly subscription fee. Approval is more curated than some marketplaces, so a clean application and competitive catalogue matter.

This hub covers Walmart Marketplace onboarding basics, the fee model, and how label and fulfillment discipline supports US delivery expectations.

How to start selling on Walmart Marketplace

  1. 1Apply to the marketplaceSubmit business and tax details for approval.
  2. 2Build competitive listingsMatch Walmart’s price-led buyer expectations.
  3. 3Choose fulfillmentSelf-ship or use Walmart Fulfillment Services (WFS).
  4. 4Print and crop labelsSize carrier labels to your printer and verify scannability.
  5. 5Meet delivery SLAsFast, reliable shipping protects your seller standing.

Good to know

  • Walmart has no monthly fee but charges referral fees by category.
  • Competitive pricing is central to Walmart Marketplace visibility.

Walmart Marketplace guides

eCommerce FulfillmentHow to Sell from India to USA on Amazon: 2026 GuideBarcode & LabelsBarcode Types on Shipping Labels: Code-128, QR, DataMatrix ExplainedShipping AutomationShipping Automation for Small Sellers: What to Automate First

Walmart Marketplace seller FAQ

Can international sellers join Walmart Marketplace?

Yes, eligibility has expanded; you will need valid business and US tax details.

Does Walmart charge a monthly fee?

No monthly subscription — Walmart charges referral fees by category instead.